"Top SEO Firms Paid for by the Following..."

Hey all,

I follow Matt Cutts, Head of Google anti-spam on his Twitter account. Can't hurt to keep up with the folks at Google...anyhow, I read this article he linked to and boy, this guy Mark Jackson makes some valid points regarding SEO marketing firms buying themselves titles for best marketing seo blah blah, one in particular that goes like this: "Top 10 Most Dependable Search Engine Marketing Firms of the United States." Read the article and make up your own mind.